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How to Market Rental Properties: Everything You Need to Know

How to Market Rental Properties: Everything You Need to Know

Did you know that 74% of renters use online reviews in their search for rental properties? If you have good tenant reviews, you are in luck!

However, finding the best tenants involves more than having great reviews. You first need to make renters aware of your property and get them to your website.

To do this, you must know how to market rental properties. Keep reading to learn the top tips.

Use Free Websites

One of the best and most affordable ways to market rental properties is by utilizing free websites. Take advantage of the common websites for promoting your property and test out new ones for a larger reach.

Ask applicants how they found your rentals so that you can track where most of your traffic is coming from. This is a great way to get an idea of which methods work and which are a waste of time.

Market Offline

A successful rental property marketing strategy includes online and offline techniques. A lot of renters look for new homes on the internet, but offline marketing is still useful.

Something as simple as a "For Rent" sign on a busy street can go a long way. Place these signs on your property as well so potential tenants pass by knowing you have units available to rent.

You can also post an ad in the local paper or ask local shops and restaurants if you can post on their bulletin boards.

Write Quality Listings

When marketing properties online, a listing will make or break your chances of finding the best tenants.

Write strong descriptions of your available units and overall property. Add professional photos to the listing to show tenants what the property looks like.

Answer basic questions in the listing by including the following details:

  • Rent price
  • Deposit amount
  • Pet policy
  • Utilities
  • Amenities

Research the market costs in your area to decide on a fair property price that won't turn away tenants.

Use Social Media

Social media marketing is another great way to attract the attention of potential tenants. You can use Instagram to post photos of newly available units and use Facebook to detail the features of your property.

YouTube and Twitter are additional social media platforms that can help you showcase your property in a unique way. YouTube is a great tool for creating virtual tours and sharing them on various platforms.

Figure out where your target audience spends most of their time on the internet to attract the right people to your property.

Market Rental Properties Like a Pro

You don't need to have a degree in marketing to market rental properties like a pro. If you follow the tips in this guide, you'll find that you are reaching tenants who are interested in moving into your property.

Utilize free websites but don't forget to market offline as well. Write quality listings and share information about your property on various social media platforms.

If you need help with marketing your rentals or other aspects of managing properties, contact us today to learn what our property management team can do for you.

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